Device Recognition by AdTruth
Universal device recognition
AdTruth allows premium advertisers and publishers to maintain user anonymity while collecting the intelligence they need to drive performance and reach their target users.
AdTruth is a tool that works with your existing technology to recognise devices whether in mobile, web or apps while upholding consumer privacy and choice. Digital marketers can now recognise more returning devices than cookies while extending visibility and transparency, regardless of web or mobile platform.
AdTruth fills the gap where cookies do not perform, resulting in a more intelligent online experience for both the digital consumer and marketer. AdTruth enables advertisers to create more intelligent and personalised online experiences for consumers, resulting in stronger customer loyalty and increased ROI.