eNews Letter

Stay Ahead With Our e-newsletter

Latest news, events and marketing insights

Sign up

Device Recognition by AdTruth

Universal device recognition

AdTruth allows premium advertisers and publishers to maintain user anonymity while collecting the intelligence they need to drive performance and reach their target users.

AdTruth is a tool that works with your existing technology to recognise devices whether in mobile, web or apps while upholding consumer privacy and choice. Digital marketers can now recognise more returning devices than cookies while extending visibility and transparency, regardless of web or mobile platform.

AdTruth fills the gap where cookies do not perform, resulting in a more intelligent online experience for both the digital consumer and marketer. AdTruth enables advertisers to create more intelligent and personalised online experiences for consumers, resulting in stronger customer loyalty and increased ROI.

Benefits of the AdTruth technology include:

  • Performance Tracking - campaign conversation tracking solution for better measurement in real-time for advertisers.
  • Targeting & Retargeting - better ad targeting and relevancy based on demographics, past behavior, and context for higher ROI.
  • Frequency Capping - make smart decisions on capping how many times a consumer views an ad by identifying the frequency at which an advertiser’s audience is exposed to its ads.
  • Data Enrichment - allowing data to flow across the ecosystem and help monetise more and inventory at higher rates.
  • Analytics – improve analytics and media attribution research by linking more digital activity to recognised devices over a longer period of time.

Find out more

Contact the team

0203 542 4875

9am - 5pm Monday - Friday

  • Contact the team
  • © 2014 Experian. All rights reserved