What is Delphi for Marketing?

Delphi for Marketing helps improve customer experience by having a complete picture of an individual’s credit risk. With comprehensive coverage of the credit risk status of UK consumers, Experian data will help you make more informed decisions on who to include in your marketing communications.

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                           paying on card

Responsible lending

Better identification of the highest risk prospects to ensure responsible lending and reduce the number of declines at application stage.

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                           at screen

Proactive pre-screening

Early indicators of financial stress, often before accounts go into arrears, enabling a more proactive approach to marketing pre-screening.

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Lifetime profitability

Improved lifetime profitability of converted prospects as they are less likely to have payment issues during the early stages of the customer lifecycle.

How Delphi for Marketing is helping clients

DFM allows you to make informed marketing decisions so you only communicate with consumers who are able to afford your offers.

Pre-screen for prospect marketing campaigns

Delphi for Marketing is widely used to screen outbound prospect marketing campaigns including direct mail and email prior to deployment. By aligning the DFM score with application underwriting criteria, individuals unlikely to be accepted at application stage can be screened from the campaign, reducing declines and improving campaign effectiveness.

Digital Advertising

Delphi for Marketing can be used within Experian’s Digital Audience Service to differentiate the advertisement an individual sees when they are online. This enables the most appropriate offer to be targeted to the right consumer, enhancing the conversion rates from banner advertising.

How can Experian help you?

Find out how Experian can help you and your business optimise lending decisions using Delphi for Marketing.

Call us on: 0845 234 0391
Outside the UK: +44 115 901 6019
Email: marketing.services@experian.com


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