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Location Analyst

Successful organisations take the process of analysing their customers and evaluating their local markets seriously. They use their knowledge and understanding to deliver real competitive advantage.

Location Analyst helps you address this problem by giving you immediate access to one of the world's largest and most powerful sources of consumer and business information. Our knowledge helps you keep pace with changes, enabling you to understand more about the customers and markets you serve. Whatever the time of day and wherever you are located, Location Analyst provides you with actionable information to support your decision making and improve your insight.

Location Analyst Factsheet


Location Analyst gives you immediate access to accurate information presented in high quality maps and reports that are easy to understand and simple to use. View the Location Analyst factsheet >


Location Analyst is a web-based tool that enables you to:

  • Profile your customers
    Import consumer postcodes, segment and profile this data using Experian's Mosaic UK consumer classification.
  • Describe an area
    Define a sales territory or trade area, profile the area and report on this using Experian's range of local market information.
  • Rank areas
    Compare and rank areas of the coutry to identify the concentration of your customers by store catchment, local media or postal geography.
  • Map and report
    Map the location and coverage of your customers, sites and competitors, report on the coverage of products and services; visualise sales territories or trade areas.

Use Location Analyst to:

  • Understand your customers;
  • Find new customers;
  • Benchmark performance;
  • Identify the potential of local markets;
  • Identify the attractiveness of sales or trade areas;
  • Visualise your data.

Contact the team

0845 234 0391

9am - 5pm Monday - Friday

  • Contact the team
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