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- 'Middle Cyber Monday' eclipses 'Cyber Monday' as biggest UK shopping day ever seen
- Video - Putting C.U.S.T.O.M.E.R at the heart of marketing
- Christmas Creep creates new consumer shopping patterns
- Inner City Vibrancy report shows how urban living is reviving key UK cities
- Marketing Forward event – 30 January 2014
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Location Insight for ROI
Successful modern marketing demands a rich understanding of customers — and understanding customers is as much about location as it is about people.
Market Analysis for Insight
By analysing and modelling geographic data, you open up a wealth of location insight leading to new cross-channel marketing opportunities. You can understand target locations, improve network planning and focus investment on those places that deliver maximum ROI.
As well as zeroing in on local opportunities, Experian’s location insight allows for worldwide reach, meaning that you are able to expand your horizons on a truly global scale. We help companies of all sizes to enter new markets, understand consumers and expand international operations.
Experian brings you:
- The best and most comprehensive individual, location and local area data to deliver informed decision making;
- technologies to address all market and network planning decisions, and plan and execute multi-channel outlet marketing support; and
expertise, with market analysis and consultancy know-how that combines data and technology to provide the best solutions for your needs.
Reliable insight to identify profitable new locations
- place new stores in precisely the right location, with deep market analysis and insight into the demographic make-up of target areas, catchment areas, financial status, daytime population levels, footfall and the locations of your competitors;
- analyse your market to maximise returns on existing stores;
visualise which outlets aren’t achieving their full potential, and then optimise store performance by matching your products to the needs of local consumers;
Acquire customers at the local level
Target and engage new customers by combining knowledge of them with the places they live, for high-precision, cross-channel marketing campaigns generating greater profitability and ROI.