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Integrating social media into the marketing mix
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Traditional marketing does not touch every consumer and brands need to be visible where people are. With huge user bases, social networks have a scale and reach that cannot be ignored and social media advertising can reach large numbers of people at a lower cost than traditional channels.
With social advertising evolving at pace, this can be a daunting prospect for brands. Experian's social media team is dedicated to crafting a well-integrated, and ultimately profitable, social media advertising strategy for each and every one of our clients, large and small.
We are here to help our clients:
- navigate the complex world of social media marketing;
- identify and target their most profitable customers at every point in the acquisition funnel; and
- utilise existing CRM databases to extend reach beyond the social channel.
Through our proprietary platform, Alchemy Social, we are able to offer a range of flexible solutions that are designed to benefit a wide variety of clients, whatever their social media goals.
Whether looking to scale efficiently whilst driving ROI or gain access to expert advice on how to get the best out of a new channel, we can help you to achieve your business targets.
Industry leading expertise, access to exclusive data and cutting edge technology all combine to provide our clients with benefits such as:
- Social acquisition costs 38% below the industry benchmark
- A 55% drop in CPA targets
- Social direct response costs 25% less than those generated through search
Alchemy Social Ad Manager
Experian's Alchemy Social Facebook Ad Manager is a technology platform, which empowers advertisers to create and deliver scalable social media advertising campaigns through a dynamic and intuitive interface.
We manage all aspects of advertising on Facebook, including the provision of a full suite of tools to handle retargeting efforts. We also support clients with the expert training and advice necessary to maximise their ability to reach potential customers.
Ultimately, our focus is always on delivering scalable, effective digital campaigns that drive results for clients.
We are a Facebook Strategic Preferred Marketing Developer and work with all major social networks.
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