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Remove duplicate records from your database
Data matching with QAS Identify - for the Public Sector
QAS Identify uses underlying reference data from Experian as well as algorithms to match UK individuals. This means that duplicate contacts can be identified, even when the individual has moved house.
The data matching problem
Because data is often stored and collected across a myriad of databases and is subject to change as people move house or change name and status, identifying and matching duplicates is crucial.
QAS Identify takes on the complexity of linking and matching records, which allows you to tackle your contact data strategy.
- Supports the creation and ongoing maintenance of a singe person view.
- Improved knowledge of behaviours to customer service and organisational efficiency.
- Quick and easy to implement
- Assists you with meeting legislative and regulatory compliance