Marketing Services
We have helped the following clients to target new customers:
asb law
asb law wanted to better understand its clients needs, and turned to Experian to help create a client-centric CRM system that would enable it to translate client data into a powerful corporate asset.
Download full asb law case study (PDF) »
Bang & Olufsen
Bang & Olufsen approached Experian to gain a real insight into who their customers are, where they reside and how they shop. This helped Bang and Olufsen to better plan locations for expansion and plan as well as manage franchise distribution accordingly.
Download full Bang & Olufsen case study (PDF) »
British Lung Foundation
Find out how Experian used a targeted approach to help the British Lung Foundation find the 'missing millions' suffering from Chronic Obstructive Pulmonary Disease (COPD) through the 'Love your lungs' campaign.
Download full British Lung Foundation case study (PDF) »
Cambridge Fire and Rescue
Cambridgeshire Fire and Rescue Service fights an average of 48 dwelling fires per month. Faced with and increasing number of incidents to tackle, it turned to Experian for assistance and deployed its Mosaic classification tool to improve its risk assessment processes.
Download full Cambridge Fire and Rescue case study (PDF) »
COOK
COOK, the premium ready meals provider, is using the menu of options offered by Experian Micromarketer Online to bring its customers the foods they love to eat, to the places they love to shop and even straight to their doorsteps.
Download full COOK case study (PDF) »
Express Distribution
Find out how Express Distribution, part of the Midlands News Association Group, increased ROI by understanding and pinpointing its ideal customers with Experian's Mosaic UK classification and Micromarketer Generation3 geographical analysis system.
Download full Express Distribution case study (PDF) »
Harrow Council
Find out how Experian's customer insight helped the London Borough of Harrow to change recycling behaviours and contribute towards delivering cost-efficiencies of £3.2 million in waste management.
Download full Harrow Council case study (PDF) »
London Calling / Design Museum London
Design Museum London and arts agency London Calling worked with Experian to prove a sustainable business model for future exhibitions using Experian's GreenAware classification of the UK population by attitudes to the environment and climate change.
Download full London Calling/Design Museum case study (PDF) »
Primesight
Huddersfield Primary Care Trust used Experian's Mosaic Classification tool to understand the social, economic and cultural characteristics of the population and the level of deprivation at postcode level.
Download full Primesight case study (PDF) »
Institute of Directors
The Institute of Directors took advantage of the National Business Database to power direct marketing campaigns.
Download full Institute of Directors case study (PDF) »
South Wales Fire & Rescue (SWFRS)
Experian helped SWFRS understand the needs and characteristics of their population, determine which households were most at risk of a fire and develop a targeted approach to home fire risk assessments.
Download full South Wales Fire & Rescue case study (PDF) »
Standard Life
Using financial consumer insight to drive strategic business decisions: find out how Experian is helping Standard Life stay connected with its customers.
Download full Standard Life case study (PDF) »
Surrey Police
Levels of anti-social behaviour peak during Halloween & Bonfire Night, making them the busiest nights of the year. Surrey police used Experian’s Mosaic Public Sector people classification to help with targeted interventions and reassurance measures for the public.
Download full Surrey Police case study (PDF) »
Sweaty Betty
Experian helped Sweaty Betty understand the best retail locations to attract their target customers and meet their aggressive growth targets. Sweaty Betty now have a consistent strategy for expansion in the UK with increased sales and growing market share.
Download full Sweaty Betty case study (PDF) »
The Co-operative Food
After the successful acquisition of an additional 900 stores, The Co-operative Food approached Experian to assist them ease workloads and streamline location planning analysis to aid company-wide decision making.
Download full The Co-operative Food case study (PDF) »
Triumph
Experian helped Triumph to access up-to-the-minute customer and location planning insights to review and optimise their Dealer Network. As a result of these insights, Triumph defined and implemented a more concise network planning methodology and increased its share of the market from 9.8% to 17.5% in 30 months.
