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We have helped the following clients to target new customers:
asb law wanted to better understand its clients needs, and turned to Experian to help create a client-centric CRM system that would enable it to translate client data into a powerful corporate asset.
Bang & Olufsen
Bang & Olufsen approached Experian to gain a real insight into who their customers are, where they reside and how they shop. This helped Bang and Olufsen to better plan locations for expansion and plan as well as manage franchise distribution accordingly.
British Lung Foundation
Find out how Experian used a targeted approach to help the British Lung Foundation find the 'missing millions' suffering from Chronic Obstructive Pulmonary Disease (COPD) through the 'Love your lungs' campaign.
Cambridge Fire and Rescue
Cambridgeshire Fire and Rescue Service fights an average of 48 dwelling fires per month. Faced with and increasing number of incidents to tackle, it turned to Experian for assistance and deployed its Mosaic classification tool to improve its risk assessment processes.
COOK, the premium ready meals provider, is using the menu of options offered by Experian Micromarketer Online to bring its customers the foods they love to eat, to the places they love to shop and even straight to their doorsteps.
Find out how Express Distribution, part of the Midlands News Association Group, increased ROI by understanding and pinpointing its ideal customers with Experian's Mosaic UK classification and Micromarketer Generation3 geographical analysis system.
Find out how Experian's customer insight helped the London Borough of Harrow to change recycling behaviours and contribute towards delivering cost-efficiencies of £3.2 million in waste management.
London Calling / Design Museum London
Design Museum London and arts agency London Calling worked with Experian to prove a sustainable business model for future exhibitions using Experian's GreenAware classification of the UK population by attitudes to the environment and climate change.
Huddersfield Primary Care Trust used Experian's Mosaic Classification tool to understand the social, economic and cultural characteristics of the population and the level of deprivation at postcode level.
Institute of Directors
The Institute of Directors took advantage of the National Business Database to power direct marketing campaigns.
South Wales Fire & Rescue (SWFRS)
Experian helped SWFRS understand the needs and characteristics of their population, determine which households were most at risk of a fire and develop a targeted approach to home fire risk assessments.
Using financial consumer insight to drive strategic business decisions: find out how Experian is helping Standard Life stay connected with its customers.
Levels of anti-social behaviour peak during Halloween & Bonfire Night, making them the busiest nights of the year. Surrey police used Experian’s Mosaic Public Sector people classification to help with targeted interventions and reassurance measures for the public.
Experian helped Sweaty Betty understand the best retail locations to attract their target customers and meet their aggressive growth targets. Sweaty Betty now have a consistent strategy for expansion in the UK with increased sales and growing market share.
The Co-operative Food
After the successful acquisition of an additional 900 stores, The Co-operative Food approached Experian to assist them ease workloads and streamline location planning analysis to aid company-wide decision making.
Experian helped Triumph to access up-to-the-minute customer and location planning insights to review and optimise their Dealer Network. As a result of these insights, Triumph defined and implemented a more concise network planning methodology and increased its share of the market from 9.8% to 17.5% in 30 months.