Email marketing campaigns
How to maximise your return

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Email marketing helps you to connect with potential customers cost effectively whilst giving you the opportunity to analyse the success of your campaigns, develop your approach and increase your email marketing results.

Tips for successful campaign planning

  • What’s your message? Careful planning is the key to successful campaigning. Think about what you want to say, and who you want to say it to.
  • How do you want to say it? Every email you send should have a specific purpose. Make it readable, relevant and engaging.
  • Who do you want to contact? It’s important to work with an up to date targeted list, and remember that personalisation is better received than a generic ‘Dear Customer’ email.
  • How will you make it happen? Buy an accurate email marketing list, a campaign is only as strong as the data that drives it.

Getting the right data

B2B Prospector enables you to build your own database of customer details using its unrivalled business database. Make your selections and B2B Prospector does the rest, providing you with a comprehensive database to kick start your email campaigns.

Email marketing tips you can use today

To help ensure that you get the most from your email campaigns, we’ve put together a few useful guides to help you every step of the way when planning and creating your campaign. See the topics and guides below for more information and let us know if these were useful to you!

  • Introduction to email marketing
    The following guide reveals five key email marketing tips for B2B marketers that will help you take full advantage of your email marketing lists and maximise sales:
    Introduction to email marketing – download here
  • Buying email data
    Ensuring your email marketing data is accurate, legally compliant and up to date is essential to your campaign’s success. B2B Marketers need to ask their email data provider ten key questions to ensure that they get the best results from their email marketing lists:
    Buying email data – download here
  • Building great emails
    An email often makes the initial contact with your audience, so it’s vital you make a great first impression. The following guide explains why your email design and build matter and how you can make potential improvements.
    Building great emails – download here
  • Email reporting
    Bounce rate, CTR, conversion rate – what does it all mean? One of the key benefits of an email marketing campaign is the ability to be able to send your message to your audience quickly along with the ability to track the results. With effective email reporting, you can improve results with each subsequent email marketing campaign by acting on what you have learned.
    Email reporting – download here


Email Broadcast Service

Did you know we can send your email campaigns for you?

Experian B2B Prospector uses a specialist team to create and broadcast your email for you, therefore alleviating any time associated with creating your campaigns, and uses expert marketing know-how to help ensure that you get the best results possible.

Call our friendly UK based support team on 0870 012 1111 to find out more about how we can help you broadcast your next email campaign.

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