E-mail Marketing Solutions

Use e-mail marketing for rapid, valuable responses

What can it do for me?

E-mail Marketing Solutions from Experian, powered by Thompson Directories, is a fully managed service that tracks the success of every email you send. Target over 500,000 opted-in contacts from our National Business Database or use your own opted-in contact list with our CheetahMail 'Art' and 'Start' packages.

Our E-mail Marketing Service makes effective prospect e-mail marketing much easier. All e-mail records are opted-in, and can be targeted using the National Business Database. Track the success of every e-mail that is sent and see the response rate within minutes of sending your communication. What's more, recipients can easily click through to your website, which brings the decision to purchase much closer.

Use CheetahMail 'Art' and 'Start' packages for an easy to use, reliable email delivery system. Simply upload your own creative and your opted-in email contacts and start communicating. You can also take advantage of Experian E-Append, our unique solution which allows you to build your own opt-in email database.

A few key facts

  • Powered by Thomson's e-mail service, which achieves average open rates of an impressive 34%.
  • Uses opted-in contacts to communicate with business people who want to read your message.
  • Easy to interpret tracking metrics to monitor and refine your communications.
  • Use a combination of Experian's email and direct mail services for your integrated marketing campaigns.

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