Financial Market Size database

What can it do for me?

Experian’s Financial Market Size database profiles the financial characteristics of local neighbourhoods. Developed in partnership with Gfk NOP’s Financial Research Survey (FRS), it contains estimates of the level of ownership of financial products and services.

How can we help you?

This database is particularly useful to financial services organisations such as banks, building societies, credit card companies, and insurers. It has a wide range of applications including customer recruitment, cross-selling, market share evaluation, branch performance analysis and branch network planning.

A few key facts

• The Financial Market Size database provides estimates of financial behaviour for five key financial categories. These include retail banking, mortgages, investment, life and pensions and general insurance
• The database is built by coding NOP's Finance Research Survey (FRS) with Experian's Financial Strategy Segments (FSS) classification. Profiles to key questions from the survey are then modelled using FSS to provide estimates of financial behaviour by postal sector and Output Area.
• FRS is the largest and longest running survey of its kind, interviewing 60,000 British consumers in the home every year. The questionnaire covers financial product holding, acquisition and usage behaviour, the value of holdings and a wealth of demographic and attitudinal data.
• The Financial Market Size database is available in a variety of formats and media including reports, maps, electronic data files, via the Internet, as pre-packaged datasets or within Experian's desktop mapping software, Micromarketer Generation3.

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