What can it do for me?
Financial Strategy Segments Daytime provides small area estimates of the daytime population in terms of financial behaviour, using the Financial Strategy Segments classification.
How can we help you?
FSS Daytime enables you to identify your highest value customers, benchmark performance and identify opportunities for new products and services locally, based on an analysis of consumers during the daytime, at their place of work, rather than at place of residence.
A few key facts
- FSS Daytime groups and types are available for each United Kingdom Output Area (OA) and Postal Sector. This allows existing FSS profiles of products and services to be combined with the small area FSS Daytime population profiles to estimate market sizes.
- FSS classifies the total population of the UK into 82 individual behavioural types. These are aggregated into 45 household types and 13 household groups.
- The classification includes the use of Experian's demographic and lifestyle information and behavioural data from NOP's financial research survey, one of the UK's longest and most consistently run financial tracking surveys.
- FSS Daytime is available for use on a bureau basis or in-house, as a licensed directory to augment your customer database, or for use within your own mapping software for geographical analysis.
Related products
Financial Market Size database
Analysing the consumption of financial services throughout the UK
Financial Strategy Segments (FSS)
Classification of financial behaviour in the UK
