What can it do for me?
Many organisations are seeking to understand people in relation to a number of criteria including ethnic origin, language, culture and community. Current methods of targeting and classifying people according to their origins are frequently complex and often inaccurate. Mosaic Origins classifies people according to the part of world from which their forebears are most likely to have originated.
How can we help you?
Mosaic Origins classifies individuals by their origin, language, culture and community and identifies their location in neighbourhoods across the UK.
A few key facts
- The classification includes the use of over 400,000 personal names and over 1 million family names to identify the most appropriate Mosaic Origins code for an individual.
- All UK individuals are coded with one of 195 Origins types based upon an analysis of their name, religion, language and country of origin.
- Mosaic Origins can be used to understand customer behaviour, to quantify the size and potential of local markets and for targeting of communication. In the public sector it can be used to optimise resource allocation in health, education and community services.
- Mosaic Origins is available for use via our bureau, or may be licensed for use in-house within your customer database or mapping software.
Related products
Micromarketer Generation3
Geographical information solutions
Mosaic Public Sector
The classification of UK citizens and their public service needs
