What can it do for me?
Mosaic UK is the latest version of Experian's award-winning Mosaic classification that covers the whole of the UK. Mosaic classifies all consumers in the United Kingdom into 61 types, aggregated into 11 groups. Using over 400 data variables and updated annually, it paints a rich picture of UK consumers in terms of demographics, socio-economics, lifestyles, culture and behaviour.
How can we help you?
Mosaic UK is used to target, acquire and manage profitable customer relationships. It will enable your organisation to profile customers, better understand consumer behaviour, analyse the demographic characteristics of local areas, identify market potential for products and services, understand the performance of site locations and target communications more effectively.
"Profiling our customer database using Experian’s Mosaic system has given us fresh insight, helped us confirm who our customers are and enabled us to build a better business."
Robert Beecham
Director, Le Bistrot Pierre restaurants
A few key facts
- Mosaic UK classifies consumers by household or postcode, allowing you to optimise the use of the segmentation depending upon the application.
- 46% of the data used to build Mosaic is non-Census sourced information that is updated annually. This enables Mosaic to monitor changes in consumer behaviour and incorporate these each year within the classification.
- Mosaic UK is validated by a comprehensive programme of fieldwork and observational research covering each of the UK's 120 postal areas.
- Mosaic UK is available for use on a bureau basis, or in-house as a licensed directory to augment your customer database or for use within your own mapping software for geographical analysis.
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