We can help you to minimise the risk of entering new markets by providing a deeper understanding of your customers, prospects and market conditions and identifying profitable locations for new branches or new sales initiatives. We hold extensive information on the demographic and socio-economic circumstances of consumers and businesses. We also generate valuable insight on a wide range of marketing, public policy and business issues.
Customer foresight
We can help you identify with your customers, from knowing where they live and how to communicate with them, to understanding what motivates them to buy and what they might buy next. We can also provide an insight to the many different forces - social, economic, technological, cultural and political - that shape society, markets and the lives of individuals.
Global and local forecasts
We can help you understand the impact of the economic, financial and business climate on your investments in over 40 countries. Our quarterly reports cover global business prospects, analysis of the impact of major global changes, and at-a-glance summaries of the key trends, business conditions and the business environment. We also provide instant access to high quality local area economic forecasts in a ready to use internet-based format. Our senior economists and analysts are on hand to help you get the most from our research.
Local market and retail planning
A detailed knowledge and understanding of local markets is a core requirement of many strategic and tactical planning processes. We can help you to plan retail networks and sales territories, allocate media expenditure, set sales targets and allocate public sector resources with insight and confidence.
Strategy and research
We use our extensive experience in consumer and B2B markets to interpret survey data and add value to this information, either independently or combined with other sources of unique information and turn it into strategy. We are affiliated members of the Market Research Society.
Shopper metrics
We can help you gain a greater understanding of your customers' behaviour and how they are choosing to spend their money. For example we can identify market opportunities by measuring the number of customers visiting retail outlets and compare the performance of a number of different locations.
