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Marketing services
We have helped the following clients to target new customers:
asb law
asb law wanted to better understand its clients needs, and turned to Experian to help create a client-centric CRM system that would enable it to translate client data into a powerful corporate asset.
Download full asb law case study (PDF) »
Cambridge Fire and Rescue
Mosaic has enabled Cambridge Fire and Rescue to measure the level of fire risk by neighbourhood across the county and has given it more strategic control over its key resources.
Download full Cambridge Fire and Rescue case study (PDF) »
Devon Police
Devon Police used Mosaic as a key tool in the allocation of police resources for combating serious crime.
Download full Devon Police case study (PDF) »East Kilbride Shopping Centre
East Kilbride Shopping Centre appointed Experian to undertake a series of customer postcode capturing excercises at significant footfall locations.
Download full East Kilbride Shopping Centre case study (PDF) »
Ekornes
Experian provided Ekornes with the unique ability to approach both mature and newer markets with a consistent strategy for global expansion, increased sales and growing market share.
Download full Ekornes case study (PDF) »
Greater Manchester Newspapers
Greater Manchester Newspapers found that MicromarketerG3 offered the best solution in terms of a complete mapping and data analysis system.
Download full Greater Manchester Newspapers case study (PDF) »
Huddersfield Primary Care Trust
Huddersfield Primary Care Trust used Experian's Mosaic Classification tool to understand the social, economic and cultural characteristics of the population and the level of deprivation at postcode level.
Download full Huddersfield Primary Care Trust case study (PDF) »
Institute of Directors
The Institute of Directors took advantage of the National Business Database to power direct marketing campaigns.
Download full Institute of Directors case study (PDF) »
Post Office
The Post Office® approached Experian to build a bespoke classification of its customers to get a better understanding of the value of each customer and the potential demand for new and existing services.
Download full Post Office case study (PDF) »
PRUPIM
Experian helped PRUPIM to quantify the potential risk relationship associated with each of their varied and geographically diverse portfolio of shopping centres.
Download full PRUPIM case study (PDF) »
TNT Post
TNT Post required a product that would provide improvements for matching its targeting information to micro-sectors. TNT opted to use Experian's new Micromarketer Generation 3 software.
Download full TNT Post case study (PDF) »
Unilever
Experian's demographic and lifestyle information provided new and exciting data to use in future direct marketing campaigns.