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Marketing Solutions
Why you should consider Direct Mail as part of your communications strategy
However, depending on the product or service being offered, the channel to market may differ, not all products are being marketed via digital channels, as more of us spend far more time at home, and not all consumers are digitally savvy. Therefore, there will always be a market for direct mail and other non-digital channels…
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Credit Decisions
Supporting customers in the face of new regulation
In a recent Experian podcast, we spoke to Andy Wills, Director of Data Insights, Andrea Cox, Director of Affordability, and Adrian Gaughan, Director of Software Solutions, to get their thoughts. This page contains some of the main points from that conversation. If you’d like to hear it in full, you can listen to the whole…
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Data Quality
How geolocation data benefits your business and customers
Essential to helping customers through their journey and reach them in the most efficient way is to understand the distance between your customers and your products and services. The use of geolocation data, such as geocoordinates which are the latitude and longitude points for every location in the world, with a real-time address and postcode…
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