Blog - Dec 2017
Ads,txt is a tool that will help fight illegitimate sellers who use arbitrage inventory and spoof domains. Find out more…
https://www.experian.co.uk/blogs/latest-thinking/marketing/ads-txt-whys-hows/Video - Oct 2016
A DMP is the pinnacle of data-informed decision making within digital marketing and programmatic advertising. Our DMP experts discuss how this is changing and evolving, and how marketers can make the most of these developments.
https://www.experian.co.uk/blogs/latest-thinking/marketing/dmps-programmatic-advertising-and-data-informed-decision-making/Blog - Oct 2016
In this article Alastair Bulger explores the origins of programmatic advertising and explains how modern marketers can best make use of the capability.
https://www.experian.co.uk/blogs/latest-thinking/marketing/birth-evolution-programmatic-advertising/Blog - May 2016
Programmatic is a cool capability but it’s only one piece of the puzzle – read this piece by Matt Dunn on how to ensure you get the most of this smart technology
https://www.experian.co.uk/blogs/latest-thinking/marketing/programmatic-data-puzzle/Blog - Feb 2015
With many people worried about the risks of click fraud in digital advertising – not least programmatic and automated variants – Colin Grieves explains what brands can do to protect themselves.
https://www.experian.co.uk/blogs/latest-thinking/marketing/programmatic-click-fraud/Blog - Jan 2015
Programmatic advertising is the big thing in digital marketing at the moment. Colin Grieves explains why, for all programmatic’s potential, branding remains crucial to marketing strategies.
https://www.experian.co.uk/blogs/latest-thinking/marketing/programmatic-branding-advertising/Blog - Oct 2014
The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to re-shape the digital marketing landscape read this introduction.
https://www.experian.co.uk/blogs/latest-thinking/marketing/programmatic-advertising/Blog - Feb 2019
Consumer data is the driving force behind any successful marketing campaign, enabling you to maximise the ROI on channels like programmatic, social and TV. Despite audience data in paid search being a fairly new phenomenon, it’s becoming increasingly important when it comes to planning PPC campaigns. So how can you harness audience data to target your campaigns and drive conversions? …
https://www.experian.co.uk/blogs/latest-thinking/marketing/paid-search-optimisation-how-to-automate-your-bidding-to-improve-marketing-performance-and-results/Blog - Sep 2018
The recent I-COM Global Summit 2018 was a chance for us to discuss issues brands face around identity and data management and suggest ways to overcome them. If you weren’t able to attend the event, here’s our round-up of the key points. Why do brands need to think about their approach to identity management? …
https://www.experian.co.uk/blogs/latest-thinking/marketing/when-identity-management-meets-data-management-2/Blog - Sep 2018
The recent I-COM Global Summit 2018 was a chance for us to discuss issues brands face around identity and data management and suggest ways to overcome them. If you weren’t able to attend the event, here’s our round-up of the key points. Why do brands need to think about their approach to identity management?…
https://www.experian.co.uk/blogs/latest-thinking/data-and-innovation/when-identity-management-meets-data-management/Blog - Dec 2017
In May this year, the IAB Tech Lab announced the Ads.txt initiative, which has just started to be adopted in earnest by the programmatic ecosystem. Find out more…
https://www.experian.co.uk/blogs/latest-thinking/marketing/ads-txt-initiative-good-thing/Blog - Nov 2017
You know a DMP is the thing your marketing needs. It’ll help you build audiences and communicate with relevance and in real time. Find out more…
https://www.experian.co.uk/blogs/latest-thinking/marketing/data-management-platform-dmp/