Content written by Alastair Bulger

Identifying intent for financial services: how do you know when…

   We know that big life events – like starting a new relationship or deciding to buy a house – are normally the catalyst for a change in someone’s financial circumstances, and often...

Blog - Dec 2018
Putting Online Personalisation Into Practice

It’s easy to think that personalised customer experiences are most suited to physical spaces such as shops, banks or travel agents, where members of staff greet customers (perhaps by name) as they...

Blog - Nov 2018
Don’t Lose Customers On Their Journey With Your Brand

Engaging people at every stage of the customer journey, to the point of purchase and beyond, is an essential but ongoing challenge – particularly online, where your website could be one of several...

Blog - Oct 2018
Festival of Marketing 2018 – The Highlights:

Festival of Marketing is the largest global event dedicated to marketers, offering a huge array of content sessions to help them discover new ideas on how to overcome their biggest challenges, and...

Blog - Oct 2018
From Data-Driven To Insight-Driven: Using Analytics And Insights For Deeper Audience Intelligence
From Data-Driven To Insight-Driven: Using Analytics And Insights For Deeper…

At Experian, we use our data and insights to help some of the world’s largest companies deliver better consumer experiences, from helping customers get better credit offers, to improving the...

Blog - Sep 2018
How The Personal Touch Could Be The Key To Your Business Success
How The Personal Touch Could Be The Key To Your…

Customers are now so used to being addressed by their first name in emails, or receiving offers based on their interests, that it should come as no surprise that, according to our research, 79% of...

Blog - Aug 2018
How to deliver tailored website experiences to every visitor
How to deliver tailored website experiences to every visitor –…

Following our recent post on the state of personalisation I wanted to delve into an aspect that needs further discussion – website personalisation. According to our Digital Marketer Report (which...

Blog - Aug 2018
Why the Ads.txt initiative is a good thing for the…

In May this year, the IAB Tech Lab announced the Ads.txt initiative, which has just started to be adopted in earnest by the programmatic ecosystem. Find out...

Blog - Dec 2017
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The way we use data in digital is past its…

We want to draw your attention to a few irregularities in the current digital ecosystem and point you in the direction of the next generation of digital...

Blog - Oct 2017
Chatbots and artificial intelligence? What the future holds for marketing…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. The age of big data is here and we are already reaping the benefits....

Blog - Jun 2017
The birth and evolution of programmatic advertising – where did…

In this article Alastair Bulger explores the origins of programmatic advertising and explains how modern marketers can best make use of the...

Blog - Oct 2016