Content written by Alice Travers

Consumers expect the expected – marketers need to remember customer…

Oscar Wilde once said: “To expect the unexpected shows a thoroughly modern intellect”. However, the saying ‘expect the unexpected’ is not applicable to the way a brand talks to its customers....

Blog - Jan 2017
Who are the 97%? Opening up the prospects who don’t…

In general, 97% of browsers of a commercial website don’t convert. OK, so I’m not sure what the exact number is and to be honest it completely depends on your industry and your own structure. It...

Blog - Oct 2016