Content written by Ben Christensen

The head or the heart – the psychology behind marketing

Are marketers too focused on KPIs and data analysis? What about the reasons why some things work and others don't? Ben delves into the psychology of...

Blog - Apr 2015
A customer journey in a cross channel world

With digital being such a big part of consumers lives the customer journey isn't how it used to be. With all these online channels, such as social media the journey customer's make is a very...

Blog - Dec 2014