Paid search optimisation: How to automate your bidding to improve…
Consumer data is the driving force behind any successful marketing campaign, enabling you to maximise the ROI on channels like programmatic, social and TV. Despite audience data in paid search...
Data at the point of interaction – more scalable, more…
The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years...
Challenges to DMP adoption and how to overcome them –…
This article is an extract from our recent white paper on DMP adoption, data-informed decision making and programmatic advertising. Download your copy here. Keeping up to speed with the needs and...
People-based marketing – What is it and how did we…
‘People-based marketing’. It’s a really nice sounding phrase – one that we’re hearing more and more in marketing circles. It’s a bit of a buzzword. It seems to mean ‘marketing...
6 DMP myths debunked – tackling the misconceptions around Data…
There are loads of myths surrounding DMPs. In this article Experian's Colin Grieves tackles some of these head on - providing you with the answers for many of the questions bothering marketers at the...
What is a DMP, what do they do and who…
DMPs – or Data Management Platforms - are a critical part of the evolving digital advertising landscape. Read this intro and definition article to keep up to...
Rethinking the customer experience – Interactions and touchpoints rather than…
The customer experience and journey has changed dramatically - no longer are funnels particularly relevant. In this preview piece for #6for16 Colin Grieves gives us his vies on the future of...
What are DSPs and what do they mean for marketers?
Most marketers will have heard about programmatic advertising (if you haven’t, read this post I wrote a while ago), but may be struggling to understand how all the pieces fit together. One term you...
How programmatic is fighting back against click fraud – how…
With many people worried about the risks of click fraud in digital advertising - not least programmatic and automated variants - Colin Grieves explains what brands can do to protect...
Finding a place for the brand in our programmatic world
Programmatic advertising is the big thing in digital marketing at the moment. Colin Grieves explains why, for all programmatic's potential, branding remains crucial to marketing strategies....