Content written by Daniel Kennedy

The four qualities of good customer interactions – building your…

Good customer experience doesn't just happen. It needs to be planned and implemented. Here are the four main qualities to account for in building your customer...

Blog - Jan 2016
The six steps to designing a flexible customer journey

Goodbye funnels, hello journeys. Traditional customer funnels are fast becoming a thing of the past – outdated by the multi-channel and multi-device nature of modern consumers. Are you up to speed?...

Blog - Jan 2016
Top 10 email tips for retail marketers

Dan gives us his eagerly anticipated top 10 tips to help your email marketing. How many are you currently doing? Got anything to add? Read on to find...

Blog - Aug 2015
20 top tips for retail email marketers – part one

Email marketing remains critical to retail marketing. In this first of a two-part series Dan Kennedy provides his comprehensive 20 tips on how to get the best out of your email...

Blog - Aug 2015