Content written by Danielle Michael

4 reasons why good data quality is essential for charities

I have a bit of an alarming statistic for you… Organisations believe 30% of their contact data is inaccurate. Yes, almost one-third of their data. We’re more connected to smart technology than...

Blog - Nov 2018
Could you be delivering a better retail customer experience?

I’m an avid shopper. I know the importance of a seamless, intuitive shopping experience; from finding the product I’m after, through to checkout and any post-sale service. Once I find...

Blog - Jun 2018
5 top insights from our new GDPR research

Organisations who hold personal data have had over five years to consider how they will be impacted by the General Data Protection Regulation (GDPR). With the deadline approaching it’s fast...

Blog - Jan 2018
Get yourself a customer for life this holiday period

I love online shopping. I wish I had a pound for every hour I’ve ever spent browsing shopping apps or online stores, looking for deals or unique items; I’d spend those pounds on more shopping. We...

Blog - Nov 2017
Experian data literacy
Is a lean pilot your answer to getting that data…

Data quality leaders often struggle to connect the dots between the businesses’ goals – increasing revenue, cutting costs, optimising performance – and managing data quality more...

Blog - Oct 2015