Content written by David Coghlan

Data and the art of business marketing

Data and more importantly good quality data, underpins modern B2B marketing. The buzz word in B2B marketing is multi-channel but the reality is that marketing campaigns of this scale and complexity...

Blog - Sep 2013
Prospect marketing that really works

Healthy growth for the business to business market depends on healthy prospects; which has provoked many businesses to review their contact pools and consider ways to turn more leads into sales....

Blog - Sep 2013
6 questions to ask about your database, today!

Every business that deals in B2B marketing needs a database of customer and prospective customer details. It’s time consuming and it’s not the most exciting job but the reality is that data is a...

Blog - Sep 2013