Data and more importantly good quality data, underpins modern B2B marketing. The buzz word in B2B marketing is multi-channel but the reality is that marketing campaigns of this scale and complexity...
Healthy growth for the business to business market depends on healthy prospects; which has provoked many businesses to review their contact pools and consider ways to turn more leads into sales....
Every business that deals in B2B marketing needs a database of customer and prospective customer details. It’s time consuming and it’s not the most exciting job but the reality is that data is a...