Content written by Debbie.Oates

Experian - The State Of Personalisation
The state of personalisation – it’s still high on the…

The findings in this post are taken from the 2018 Digital Marketer Report which is coming soon… We may have been talking about personalisation for many years now but judging by the findings of our...

Blog - Jul 2018
Delivering the experiences your customers deserve with a Data Management…

A positive, memorable customer experience It’s a difficult challenge to overcome – mostly because there are so many facets and issues that need to be considered. We look at customer experience in...

Blog - Nov 2017
The issue of showrooming – bridging the gap between offline…

'Showrooming' is a concern to retail marketers. In this article Experian's Debbie Oates explains how brands need to combine their offline, online and cross-device channels to...

Blog - Mar 2015
Customer Lifetime Value part 1: quality and quantity

How do you identify and engage the customers who are more likely to be loyal, first time and every time, for a long and mutually beneficial relationship? Lifetime Value modelling is one way to do...

Blog - Mar 2014
Planning successful customer acquisition strategies

At the planning stage it is important to assess these and understand how campaigns can be developed and refined over time. So what needs to be considered for a successful customer acquisition...

Blog - Mar 2014
6 Essential steps to define your big data strategy

Stick to core data strategy principles regardless of the size of your data Developing a data strategy is nothing new – many organisations have been focussed on the topic for years. However...

Blog - Nov 2012