Content written by Experian

Towards a universal customer view

Customer expectations are evolving fast. When interacting with brands, people demand smarter, more connected, more personalised and more seamless experiences, across every single touchpoint. And as...

Whitepaper - Jul 2020
How to write a marketing plan

What is a marketing plan? Developing a marketing plan is essential for your business to ensure your marketing activity is right for what you’re trying to achieve. It sets out your unique selling...

Blog - Jul 2020
The impact of Covid-19 on Data Quality in CAIS submissions

Good data quality is essential. The better it is, the more value you can extract from it. However, in our recent Data Management report we found that only half of the...

Blog - Jul 2020
Intelligent decisions

The right decisions can help to protect and enable people at different stages of their lives. And today, thanks to simultaneous advances in data, analytics and technology, we have the opportunity to...

Whitepaper - Jul 2020
Getting the most from business management software

Running your own company is as rewarding as it is challenging. On the one hand, it’s an opportunity to earn a living doing the thing you love and excel at, and basking in the success it brings....

Blog - Jun 2020
How do I determine, or identify, who to lend what…

Balancing lending terms can be a complex calculation. Get the mix right and it can be rewarding for both you as an organisation, and your customer. As time changes, so does business appetite and...

Blog - Jun 2020
Enabling a 360° view of SMEs within your portfolio to…

One of the key aspects of commercial portfolio management is trying to get a 360-degree view of a SME. Building this allows you to gain a holistic view of risk and opportunity and enables you to...

Blog - Jun 2020
The impact of income shock on consumers

As the effects of the COVID-19 pandemic ripple through the UK economy, income shock is felt by a significant proportion of the population. Business closures, job losses and massive income uncertainty...

Blog - Jun 2020
Transforming digital customer experience

In the past, interactions between customers and businesses happened face to face, or on the phone. This was true of every kind of transaction, from applying for a mortgage in a bank branch to cashing...

Whitepaper - Jun 2020
From hours to instant…the future of digital onboarding is here

Internet disruptors are making our lives easier and more convenient than ever. At the same time, internet brands have become to know what you want to buy almost before you do, and media streaming...

Whitepaper - Jun 2020
Advanced analytics today

The use of analytics to understand and interpret data is nothing new. But as our data universe has expanded, so have our technological capabilities. Today’s advanced analytics can process huge...

Whitepaper - Jun 2020
Analytics that let you move at the speed of the…

These are exciting, yet challenging, times for business. The growth of data has been well reported. Team that with the requisite computing power – also known as advanced analytics – and the...

Whitepaper - Jun 2020