Content written by Experian

A Seamless Experience

Customers are now using digital and mobile technologies to engage with organisations around the clock, and to get immediate responses to their requests. They expect banking services to work the same...

Blog - Feb 2016
Top Marketing Statistics for 2016

2015 was an interesting year for us marketers so here, by way of a recap, are some of our favourite Marketing Statistics of the past 12 months with easy to share links....

Blog - Jan 2016
What is contextual marketing? Definition and explanation

Contextual marketing is the practice of using what is known about customers to improve the way we communicate with them. This context is what improves the relationship and the customer...

Blog - Dec 2015
Changing retail trends – four day Black Friday and Cyber…

Check out this article to see what happened in retail over the Black Friday and Cyber Monday weekend and to understand what this shift in consumer behaviour could mean for...

Blog - Dec 2015
Web sees spending increase as Black Friday shoppers shift their…

With the dust settling after Black Friday 2015 we take a look at what happened online and put forward suggestions on what the rest of 2015 holds for...

Blog - Nov 2015
Christmas email campaigns – how, when and what to send…

Christmas is coming. But even closer is Black Friday. Do you know when to send your emails this year? Read this post to find out what happened last...

Blog - Oct 2015
The reciprocation phenomenon and a cheese museum – marketing psychology

Reciprocation is a useful tactic for marketers. As humans we often feel the need to repay what we receive. In this article we delve into what it means for marketers and how best to implement...

Blog - Oct 2015
We’re living in the future, now – wearable tech, the…

The Internet of things and wearable tech are just two of the more recent technological advancements that could be straight out of a science fiction movie. How close are we to...

Blog - Jul 2015
The top three challenges to creating a Single Customer View…

This post explains the top challenges facing marketers in their attempts to build single customer views in order to make their marketing more efficient and...

Blog - Jun 2015
Global survey results – revealing the top challenges and top…

This post highlights the top challenges and priorities of senior marketers based on our annual survey of over 1,000 digital marketers...

Blog - May 2015
The three crucial ingredients to joining up your data –…

To achieve a cross-channel approach you need to join up your data. To do that yuou need to a) Achieve a Single Customer View b) Have good analytics and c) Have access to the necessary expertise....

Blog - Apr 2015
Using competitor benchmarking to boost your performance – best practice…

Keeping abreast of the competition is a well-known business mantra. However, how can you do that without fully understanding what your competitors are up to? In this post we analyse why and how you...

Blog - Mar 2015
ß