Content written by Experian

Employing staff: building a team that works for you

Taking on your first staff member is an exciting milestone for any company – but getting it right is no easy task. You need someone with the qualifications and experience to do the job, as well as...

Blog - Aug 2020
How to tender for contracts

As a business owner, you’ll know it can take years before your networking and marketing efforts are rewarded with a valuable new contract. No matter how many contacts you have, and how many leads...

Blog - Aug 2020
July economic update – an interview with Experian’s Chief Economist

What has changed in the economy in the last few weeks The news of recent weeks suggests the economy is starting to grow. As the UK starts to emerge out of lockdown, and businesses start to reopen,...

Blog - Aug 2020
How private credit data can be used to enrich insurance…

In a highly competitive, unpredictable and ever-changing post COVID-19 market, the ability to make better informed decisions is critical. Credit reference agency (CRA) data has been used for many...

Blog - Aug 2020
Month in review: Customer affordability, inclusion and vulnerability

Each month, we analyse how things are continuously changing, or have changed; through our data, and through ongoing industry research. This month we are focusing on the impact of Covid-19 on consumer...

Blog - Jul 2020
A guide to artificial intelligence and machine learning

The challenges and opportunities for businesses There’s no doubt that artificial intelligence (AI) represents a huge opportunity for business. Gartner predict that the global AI economy is set to...

Blog - Jul 2020
Business resilience podcast episode 5: The changing SME credit landscape

The changing SME credit landscape The impact of the Covid-19 pandemic has and will continue to change our lives. For many businesses trading is different to pre-covid, with increased costs to fund...

Blog - Jul 2020
Drive proactive portfolio management and support trade credit customers with…

The importance of Trade Credit and the impact of Covid-19   B2B businesses are a substantial contributor to the UK economy. It’s estimated that 40% of UK businesses derive all or most of their...

Blog - Jul 2020
Reach your customers effectively with clean CRM data

CRM systems are the lifeblood of many organisations, capturing and storing critical contact data such as addresses, email address and phone numbers which are essential, now more than ever, for...

Webinar - Jul 2020
How to get the best from your marketing budget
Leveraging 1st and 3rd party data effectively across channels in…

Reaching your target audience has always been one of the key fundamentals of successful marketing. In TV advertising reach and frequency into a target audience is ingrained into the media buying...

Blog - Jul 2020
Towards a universal customer view

Customer expectations are evolving fast. When interacting with brands, people demand smarter, more connected, more personalised and more seamless experiences, across every single touchpoint. And as...

Whitepaper - Jul 2020
How to write a marketing plan

What is a marketing plan? Developing a marketing plan is essential for your business to ensure your marketing activity is right for what you’re trying to achieve. It sets out your unique selling...

Blog - Jul 2020