Content written by Jalna Soulage

What is customer segmentation and what can it deliver for…

This article is the first in a series on segmentation by Digital Consultant Jalna Soulage. Segmentation is a word that is thrown around with all manner of uses and intentions but quite often I find...

Blog - Sep 2016
The information you should be capturing to improve your marketing…

Email marketing has changed. Spray and pray doesn't work. In the piece email expert Jalna Soulage explains the types of data required to tailor your comms to make them more relevant and...

Blog - Jul 2015
Wishing your customers a happy birthday – Why birthday emails…

Birthday email programmes are an excellent way of positively interacting with customers. With a well-timed message and the right offer you can catch your customer at a really happy point in their...

Blog - Jun 2015
Why subscribers become inactive and how marketers can avoid it…

Inactive subscribers are a frustration. Yes you can run a reactivation campaign - but what can you do to avoid subscribers becoming inactive? Read this post by Jalna Soulage to find...

Blog - May 2015
Somebody that you used to know? – Re-energise inactive subscribers…

Reactivation campaigns are a great way of re-engaging with inactive subscribers, cleaning your database and avoiding spam traps - for more read this...

Blog - Mar 2015