This article is the first in a series on segmentation by Digital Consultant Jalna Soulage. Segmentation is a word that is thrown around with all manner of uses and intentions but quite often I find...
Email marketing has changed. Spray and pray doesn't work. In the piece email expert Jalna Soulage explains the types of data required to tailor your comms to make them more relevant and...
Birthday email programmes are an excellent way of positively interacting with customers. With a well-timed message and the right offer you can catch your customer at a really happy point in their...
Inactive subscribers are a frustration. Yes you can run a reactivation campaign - but what can you do to avoid subscribers becoming inactive? Read this post by Jalna Soulage to find...
Reactivation campaigns are a great way of re-engaging with inactive subscribers, cleaning your database and avoiding spam traps - for more read this...