Content written by Mark Lindsay

How to understand and engage your customers through data

The studio debate above and interview summary below were produced in association with Business Reporter, hosted by The Telegraph online, as part of their Future Customer campaign. Marketers, product...

Blog - Oct 2018
The six drivers that affect a person’s decision to share…

In the world of marketing, the ability to gather data is critical. Only with customer data is it possible to tailor experiences to suit individuals, removing...

Blog - Feb 2018
Challenges for big business in a data-driven 2017

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. Enterprise business are constantly looking to adapt to the changing...

Blog - Jun 2017
Pay monthly vs PAYG: predicting consumer preferences

Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential as gas or electricity’. It...

Blog - May 2017