Responsible Marketing – Customer centricity the ‘new normal’ for brands…
Using data to put the customer first. That’s what brands need to get used to doing. Upcoming regulation is exactly the excuse brands need to put their customer first and it’s through the use of...
Blog - Apr 2018
The four key attitudes to sharing data and how to…
In order for marketers to deliver the experiences their customers deserve those experiences need to be tailored. They need to be personalised. Not just in terms of what is said to them or what...
Blog - Jan 2018
Ads.txt – the whats, whys and hows of the latest…
Ads,txt is a tool that will help fight illegitimate sellers who use arbitrage inventory and spoof domains. Find out...
Blog - Dec 2017
Why who we don’t communicate with is as important as…
The scatter gun ‘spray and pray’ marketing approach is one of the past. In the modern world, data is used in marketing comms to make advertising and messaging more accurate....
Blog - Oct 2017