There’s no escaping the fact that data is universal; enabling our choices, fuelling our economy, informing decisions and shaping our ideas. It’s influence, driven and shaped by the digitalisation...
For many organisations there is an elephant in the room – ‘Big Data’. Big Data isn’t new and the term can be misleading. Large data sets have been in existence for many years, built and used...
Infobesity is a well known phenomenon in business - especially in marketing. In this article Tom Blacksell explains how to avoid getting it and how to get rid of it once you have...
Tom Blacksell underlines the three core disciplines of modern marketing. In order to run effective, efficient and scalable marketing programmes brands need to get to grips with Identity, Intelligence...
Tom Blacksell gives his views on what 2015 will bring for marketing and the wider business world. The rise of the CDO, data-driven marketing and marketers becoming...