Celebrating Data Excellence at the National Business Awards
There’s no escaping the fact that data is universal; enabling our choices, fuelling our economy, informing decisions and shaping our ideas. It’s influence, driven and shaped by the digitalisation...
The evolution of big data – the ‘6 Vs’
For many organisations there is an elephant in the room – ‘Big Data’. Big Data isn’t new and the term can be misleading. Large data sets have been in existence for many years, built and used...
Go on a data diet and stand out from the…
Infobesity is a well known phenomenon in business - especially in marketing. In this article Tom Blacksell explains how to avoid getting it and how to get rid of it once you have...
Identity, intelligence and interactions – the three ingredients of customer-centric…
Tom Blacksell underlines the three core disciplines of modern marketing. In order to run effective, efficient and scalable marketing programmes brands need to get to grips with Identity, Intelligence...
Will 2015 be the year that data finally changes marketing…
Tom Blacksell gives his views on what 2015 will bring for marketing and the wider business world. The rise of the CDO, data-driven marketing and marketers becoming...