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Marketing Solutions

Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

What is contextual marketing? Definition and explanation
Contextual Marketing refers to 'online and mobile marketing that provides targeted advertising based upon user information, such as the search terms they're using or recent web-browsing activity
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Personalisation in marketing - where's the line between 'cool' and 'creepy'?
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What is spam? A quick history of email spam and why you should avoid it
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Christmas email campaigns - how, when and what to send to have the best impact this festive period
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The future of retail - personal shoppers for all?
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