What is B2B marketing and how to create a B2B marketing strategy
Any business that counts other businesses as a key audience should have a solid B2B marketing strategy in place, targeting employees who have influence over purchasing decisions. What’s the difference between B2B and B2C marketing? There is a core difference between business-to-business (B2B) and business-to-consumer (B2C) marketing and it comes down to how purchasing decisions…
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