Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Experian - The State Of Personalisation
The state of personalisation – it’s still high on the…

The findings in this post are taken from the 2018 Digital Marketer Report which is coming soon… We may have been talking about personalisation for many years now but judging by the findings of our...

Blog - Jul 2018
Responsible Marketing – Customer centricity the ‘new normal’ for brands…

Using data to put the customer first. That’s what brands need to get used to doing. Upcoming regulation is exactly the excuse brands need to put their customer first and it’s through the use of...

Blog - Apr 2018
Boden – Digital Advertising Case Study

Data-led social media acquisition Boden, a well established British clothing retailer, had been using traditional marketing channels to reach new customers. Boden’s main objective was to expand...

Case Study - Apr 2018
Boden – Club Canvasse Case Study

Applying Experian shopping data across every marketing channel Boden, a well established British clothing retailer, had been using traditional marketing channels to reach new customers. Boden’s...

Case Study - Apr 2018
We all live in a review culture – why consumer…

Customers are demanding. Consumers expect a good customer experience. What’s more, we live in a review culture – meaning customer experience truly is king. As marketers we need to be able to...

Blog - Mar 2018
The six drivers that affect a person’s decision to share…

In the world of marketing, the ability to gather data is critical. Only with customer data is it possible to tailor experiences to suit individuals, removing...

Blog - Feb 2018
Introducing the value exchange – what marketers need to understand…

In general, most marketers feel that using customer and prospect personal information enables them to deliver a better, more personalised customer experience. Why? Because that’s what data...

Blog - Jan 2018
The four key attitudes to sharing data and how to…

In order for marketers to deliver the experiences their customers deserve those experiences need to be tailored. They need to be personalised. Not just in terms of what is said to them or what...

Blog - Jan 2018
Responsible marketing – Using data to put the customer first…

Navigating the European Union's General Data Protection Regulation (EU GDPR) is going to be a huge challenge for marketers. But appreciating the underlying drivers of this new regulation will help...

Blog - Jan 2018
Delivering value in the digital age

Today’s world runs on data. We all leave footprints in the digital world, from the profiles we build of ourselves online, to the countless internet searches we conduct each week, to the...

Whitepaper - Dec 2017
Ads.txt – the whats, whys and hows of the latest…

Ads,txt is a tool that will help fight illegitimate sellers who use arbitrage inventory and spoof domains. Find out...

Blog - Dec 2017
Why the Ads.txt initiative is a good thing for the…

In May this year, the IAB Tech Lab announced the Ads.txt initiative, which has just started to be adopted in earnest by the programmatic ecosystem. Find out...

Blog - Dec 2017