Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Webinar: Accurate data for better business performance

Many organisations underestimate the importance of accurate customer data. Inaccuracies in simple pieces of information such as their address or email can cause much larger problems down the line for...

Webinar - Jan 2019
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Case Study: Royal Trinity Hospice- saves time and money with…

Data Cleansing The UK’s oldest hospice providing specialist palliative care chose Experian’s data cleansing services. It was able to reduce costs from sending unwanted mail, ultimately...

Case Study - Jan 2019
Case Study: Jayex partners with Experian Data Quality to deliver…

Jayex has implemented Experian’s address capture tools into its UK hospital self-service check-in kiosks to quickly validate patient addresses and so improve their experience and deliver cost and...

Case Study - Jan 2019
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Case Study: Norfolk County Council

Address Validation Norfolk County Council empowers employees with address cleansing from Experian. Employees are able to update and ‘own’ their address records, liberating HR staff from...

Case Study - Jan 2019
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Case Study: Cancer Research- saves time and money with real-time…

Address Validation Cancer Research saves time and money on its customer engagement programmes with Experian. Cloud-based real-time address capture tools bring Cancer Research simple, accurate and...

Case Study - Jan 2019
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Case Study: digitalbox- save £75,000 in wasted marketing spend with…

Email Validation DigitalBox is one of the UK’s leading and fastest growing performance marketing operations. It chose Experian’s real-time email validation solution to help boost customer...

Case Study - Jan 2019
Identifying intent for financial services: how do you know when…

   We know that big life events – like starting a new relationship or deciding to buy a house – are normally the catalyst for a change in someone’s financial circumstances, and often...

Blog - Dec 2018
Putting Online Personalisation Into Practice

It’s easy to think that personalised customer experiences are most suited to physical spaces such as shops, banks or travel agents, where members of staff greet customers (perhaps by name) as they...

Blog - Nov 2018
Email Marketing Case Study

Experian’s email marketing activity drives over £10.5 million in approved applications for a leading consumer finance provider Since 2015 Experian have worked with a leading provider of financial...

Case Study - Nov 2018
Elemis – Bespoke Audiences Case Study

Using Experian data to accurately reach audiences on Facebook ELEMIS, a luxury British skincare brand, delivers pioneering, clinically trialled formulations and services for the face and body. Every...

Case Study - Nov 2018
Don’t Lose Customers On Their Journey With Your Brand

Engaging people at every stage of the customer journey, to the point of purchase and beyond, is an essential but ongoing challenge – particularly online, where your website could be one of several...

Blog - Oct 2018
Festival of Marketing 2018 – The Highlights:

Festival of Marketing is the largest global event dedicated to marketers, offering a huge array of content sessions to help them discover new ideas on how to overcome their biggest challenges, and...

Blog - Oct 2018