Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Case Study: cClearly – Increasing conversions for B2B products in…

Experian Business Express and Experian B2B Prospector are two of Experian’s marketing products that are aimed at businesses who want to find and qualify new business customers in the UK. Within the...

Case Study - Oct 2019
Case Study: OANDA – Delivering media buying strategy for forex…

Data-Led Acquisition Award-winning global corporation, OANDA, is a leader in foreign exchange (FX) trading services, currency and data analytics. Working in such a competitive market, OANDA leveraged...

Case Study - Aug 2019
Paid search optimisation: How to automate your bidding to improve…

Consumer data is the driving force behind any successful marketing campaign, enabling you to maximise the ROI on channels like programmatic, social and TV. Despite audience data in paid search...

Blog - Feb 2019
Webinar: Accurate data for better business performance

Many organisations underestimate the importance of accurate customer data. Inaccuracies in simple pieces of information such as their address or email can cause much larger problems down the line for...

Webinar - Jan 2019
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Case Study: Royal Trinity Hospice- saves time and money with…

Data Cleansing The UK’s oldest hospice providing specialist palliative care chose Experian’s data cleansing services. It was able to reduce costs from sending unwanted mail, ultimately...

Case Study - Jan 2019
Case Study: Jayex partners with Experian Data Quality to deliver…

Jayex has implemented Experian’s address capture tools into its UK hospital self-service check-in kiosks to quickly validate patient addresses and so improve their experience and deliver cost and...

Case Study - Jan 2019
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Case Study: Norfolk County Council

Address Validation Norfolk County Council empowers employees with address cleansing from Experian. Employees are able to update and ‘own’ their address records, liberating HR staff from...

Case Study - Jan 2019
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Case Study: Cancer Research – saves time and money with…

Address Validation Cancer Research saves time and money on its customer engagement programmes with Experian. Cloud-based real-time address capture tools bring Cancer Research simple, accurate and...

Case Study - Jan 2019
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Case Study: digitalbox – save £75,000 in wasted marketing spend…

Email Validation DigitalBox is one of the UK’s leading and fastest growing performance marketing operations. It chose Experian’s real-time email validation solution to help boost customer...

Case Study - Jan 2019
Identifying intent for financial services: how do you know when…

   We know that big life events – like starting a new relationship or deciding to buy a house – are normally the catalyst for a change in someone’s financial circumstances, and often...

Blog - Dec 2018
Putting Online Personalisation Into Practice

It’s easy to think that personalised customer experiences are most suited to physical spaces such as shops, banks or travel agents, where members of staff greet customers (perhaps by name) as they...

Blog - Nov 2018
Email Marketing Case Study

Experian’s email marketing activity drives over £10.5 million in approved applications for a leading consumer finance provider Since 2015 Experian have worked with a leading provider of financial...

Case Study - Nov 2018