Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

What characteristics go into the measurement of an online audience?

There are plenty of factors which go into describing an individual online. Here we list and structure the key characteristics to help brands get to know their customer a little...

Blog - Jan 2015
Record-breaking Boxing Day caps successful festive period for retail

Christmas Day and Boxing Day capped off what has proved to be a very successful festive period for UK retailers. Online traffic data available...

Blog - Dec 2014
Which channels did global marketers use for Christmas 2014?

Based on a global survey by Experian we take a look at which channels are preferred by marketers and the extent to which the individual channels are...

Blog - Dec 2014
The six elements of customer profiling

Profiling your customers is an important step towards making your marketing more efficient and more effective. Whether you're after your best customers, or if you think there's a gap in the market,...

Blog - Dec 2014
A customer journey in a cross channel world

With digital being such a big part of consumers lives the customer journey isn't how it used to be. With all these online channels, such as social media the journey customer's make is a very...

Blog - Dec 2014
The importance of understanding your audience

Understanding your audience is the first and greatest step towards more efficient and effective marketing. Find out why in this interesting blog which discusses why audience is so important in the...

Blog - Dec 2014
Are you ready for Black Friday, Cyber Monday and Manic…

As the pre-Christmas shopping fever threatens to kick in we thought we'd provide an update on the key dates that retailers and consumers should be aware...

Blog - Nov 2014
Guest post: Attribution, Single Customer View, Mobile, Technology and Data

This guest post from The Up Group is a summary of some of the interesting topics covered in recent Digital Marketing round table events. Read on for...

Blog - Nov 2014
Moving from a multi-channel to a cross-channel approach

Cross-channel marketing is the optimum strategy for marketers. But how many marketers know the difference between cross-channel and multi-channel? and How can you move from one to the...

Blog - Nov 2014
CASE STUDY: Selling boilers on Facebook? Cross-channel marketing opens up…

Some brands might think they just aren't suited to social media advertising. This case study shows that using the right techniques it is possible to successfully advertise anything on...

Blog - Oct 2014
How much are students worth to local economies?

Research from Experian indicates that the average student is worth £11,000 a year to the local economy. Surprising? Read this article to find out...

Blog - Oct 2014
What’s in your diary? The key dates for retail marketers…

Are you ready for the key retail dates of Christmas 2014? For instance, did you know Cyber Monday is being usurped by the new date for your diary, Manic Monday? We look at last year's data and make a...

Blog - Oct 2014