Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Programmatic advertising – the future of digital advertising

The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to...

Blog - Oct 2014
When people search for Christmas gift ideas and how marketers…

Consumers searching for inspiration represent a valuable opportunity for retail marketers. Especially during the festive period. In this article we look at some of the data from past years and then...

Blog - Oct 2014
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10 best practices for running a Facebook advertising campaign

Facebook advertising is straightforward to create and manage but to get the best results you need to follow these best practices - free guidance from our...

Blog - Sep 2014
Facebook becoming a ‘paid channel’ is a good thing for…

With Facebook reducing the reach of businesses' organic posts we discuss why this is good thing for both brands and users and try to dispel the views of the...

Blog - Sep 2014
The changing face of brand loyalty – it’s all about…

Customer loyalty is crucial to every business - but how can brands foster loyalty in a modern marketplace dominated by choice, customer expectation and competition? Whether it’s a pub, greengrocer,...

Blog - Sep 2014
8 decisions you must make before starting a Facebook advertising…

If you're thinking about setting up a Facebook advertising campaign then make sure you have thought about these considerations. Free best practice advice from our...

Blog - Sep 2014
How charities and organisations in the third sector can attract…

At Experian we do a lot of analytic work to support a wide range of charities both in terms of attracting the best donors and to identify the optimum locations for allocating resources most...

Blog - Jun 2014
The changing face of the UK consumer part 1: Boomerang…

The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society...

Blog - May 2014
Consumer Segmentation: New Data Means New Insight

Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is...

Blog - Apr 2014
Discount Britain – why the UK is bought into the…

The growth of pound shops and discount retailers on the high street is a long-standing phenomenon; retailers in this space are going from strength to strength and the popularity of discount shopping...

Blog - Apr 2014
Customer Lifetime Value part 1: quality and quantity

How do you identify and engage the customers who are more likely to be loyal, first time and every time, for a long and mutually beneficial relationship? Lifetime Value modelling is one way to do...

Blog - Mar 2014
Planning successful customer acquisition strategies

At the planning stage it is important to assess these and understand how campaigns can be developed and refined over time. So what needs to be considered for a successful customer acquisition...

Blog - Mar 2014