Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.
Programmatic advertising – the future of digital advertising
The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to...
When people search for Christmas gift ideas and how marketers…
Consumers searching for inspiration represent a valuable opportunity for retail marketers. Especially during the festive period. In this article we look at some of the data from past years and then...
10 best practices for running a Facebook advertising campaign
Facebook advertising is straightforward to create and manage but to get the best results you need to follow these best practices - free guidance from our...
Facebook becoming a ‘paid channel’ is a good thing for…
With Facebook reducing the reach of businesses' organic posts we discuss why this is good thing for both brands and users and try to dispel the views of the...
The changing face of brand loyalty – it’s all about…
Customer loyalty is crucial to every business - but how can brands foster loyalty in a modern marketplace dominated by choice, customer expectation and competition? Whether it’s a pub, greengrocer,...
8 decisions you must make before starting a Facebook advertising…
If you're thinking about setting up a Facebook advertising campaign then make sure you have thought about these considerations. Free best practice advice from our...
How charities and organisations in the third sector can attract…
At Experian we do a lot of analytic work to support a wide range of charities both in terms of attracting the best donors and to identify the optimum locations for allocating resources most...
The changing face of the UK consumer part 1: Boomerang…
The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification. An analysis of UK society...
Consumer Segmentation: New Data Means New Insight
Data is growing – everyone knows that. Big Data has been a buzz term for years, and whilst many in marketing talk about how much new data is being created, and how the variety of types of data is...
Discount Britain – why the UK is bought into the…
The growth of pound shops and discount retailers on the high street is a long-standing phenomenon; retailers in this space are going from strength to strength and the popularity of discount shopping...
Customer Lifetime Value part 1: quality and quantity
How do you identify and engage the customers who are more likely to be loyal, first time and every time, for a long and mutually beneficial relationship? Lifetime Value modelling is one way to do...
Planning successful customer acquisition strategies
At the planning stage it is important to assess these and understand how campaigns can be developed and refined over time. So what needs to be considered for a successful customer acquisition...