Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

RETAIL CONVERSION – THE COFFEE TABLE THEORY

When evaluating retail conversion across your estate, you’d be wise to think about this metric as a leg on a coffee table. Sure, like a single table leg, retail conversion analysis is important...

Blog - Jun 2013
Using segmentation to drive online acquisition

If you have attended any of the numerous digital conferences and exhibitions this year you will have noticed that attribution is the hot topic, as was the case with web analytics, SEO and PPC in...

Blog - Mar 2013
Location, location, location – the importance of spatial planning

With the high street once again in a state of flux, retailers are starting to re-evaluate their presence – namely, how big the optimal catchment size is for their stores and how best to cover the...

Blog - Nov 2012
Customer Engagement: A New Paradigm?

Both CRM and Customer Engagement promise increases in loyalty and customer profitability based on the delivery of continuous value to customers. CRM saw the first step away from one-way, mass...

Blog - Nov 2012
5 recommendations for using segmentation online

This article will discuss how brands can leverage existing segmentation as part of their online acquisition strategies providing 5 key recommendations for putting segmentation at the heart of online...

Blog - Nov 2012
Key to email deliverability is ensuring data integrity, relevance and…

Our latest “The Proactive Marketer” report highlights the need for marketers to understand the connection between data integrity, relevance and reputation and why these three factors can make or...

Blog - Nov 2012
6 Essential steps to define your big data strategy

Stick to core data strategy principles regardless of the size of your data Developing a data strategy is nothing new – many organisations have been focussed on the topic for years. However...

Blog - Nov 2012