Marketing and customer insight blog

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Media trading desk 101 – how to get the most out of yo...

In an earlier post I defined what a media trading desk does (check out that article here). In this post I’d like to provide...

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What is a media trading desk?...

Trading desks are not that new anymore, but they are still evolving.  In this post I want to define the specifics of a trading...

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Challenges for big business in a data-driven 2017...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. Enterprise business...

Read More Challenges for big business in a data-driven 2017
Chatbots and artificial intelligence? What the future ...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. The age...

Read More Chatbots and artificial intelligence? What the future holds for marketing and the consumer
The changing face of the modern consumer – new ...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. With changing...

Read More The changing face of the modern consumer – new technologies and techniques but one thing remains constant
Pay monthly vs PAYG: predicting consumer preferences...

Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential...

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Rise of the Millennials: why business needs to underst...

For many, the term ‘millennial’ evokes the image of an apathetic youngster playing video games and texting a friend in the same room, But, by 2020 those born between the early 1980s and the early 2000s could account for 30% of global spend. So, it’s an important group...

Read More Rise of the Millennials: why business needs to understand these digital natives
Data at the point of interaction – more scalable...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years will prove to be an incredibly exhilarating period as data continues to join...

Read More Data at the point of interaction – more scalable, more relevant and more affordable
Towards a data-powered future: the evolution of the in...

The insurance industry is going through a period of rapid and transformational change. The explosion of consumer data, pace of new technology and increased focus on digital bring challenges and opportunities for organisations. With it comes a shift in customer behaviours and...

Read More Towards a data-powered future: the evolution of the insurance sector