Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

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Case Study: digitalbox – save £75,000 in wasted marketing spend…

Email Validation DigitalBox is one of the UK’s leading and fastest growing performance marketing operations. It chose Experian’s real-time email validation solution to help boost customer...

Case Study - Jan 2019
Identifying intent for financial services: how do you know when…

   We know that big life events – like starting a new relationship or deciding to buy a house – are normally the catalyst for a change in someone’s financial circumstances, and often...

Blog - Dec 2018
Putting Online Personalisation Into Practice

It’s easy to think that personalised customer experiences are most suited to physical spaces such as shops, banks or travel agents, where members of staff greet customers (perhaps by name) as they...

Blog - Nov 2018
Email Marketing Case Study

Experian’s email marketing activity drives over £10.5 million in approved applications for a leading consumer finance provider Since 2015 Experian have worked with a leading provider of financial...

Case Study - Nov 2018
Elemis – Bespoke Audiences Case Study

Using Experian data to accurately reach audiences on Facebook ELEMIS, a luxury British skincare brand, delivers pioneering, clinically trialled formulations and services for the face and body. Every...

Case Study - Nov 2018
How to market your business

  Get the right message, to the right people, at the right time When budgets are tight, marketing might be the first expense you look to cut. But not getting your sales message in front of...

Whitepaper - Oct 2018
Don’t Lose Customers On Their Journey With Your Brand

Engaging people at every stage of the customer journey, to the point of purchase and beyond, is an essential but ongoing challenge – particularly online, where your website could be one of several...

Blog - Oct 2018
Festival of Marketing 2018 – The Highlights:

Festival of Marketing is the largest global event dedicated to marketers, offering a huge array of content sessions to help them discover new ideas on how to overcome their biggest challenges, and...

Blog - Oct 2018
How to understand and engage your customers through data

The studio debate above and interview summary below were produced in association with Business Reporter, hosted by The Telegraph online, as part of their Future Customer campaign. Marketers, product...

Blog - Oct 2018
Creating On-Site Experiences That Fill Your Customers’ Baskets
Creating On-Site Experiences That Fill Your Customers’ Baskets

On average, a UK resident is said to spend almost £200 a month on impulse purchases which can include everything from chocolate bars and bottled water, to cosmetics and novelty toys. This habit...

Blog - Sep 2018
From Data-Driven To Insight-Driven: Using Analytics And Insights For Deeper Audience Intelligence
From Data-Driven To Insight-Driven: Using Analytics And Insights For Deeper…

At Experian, we use our data and insights to help some of the world’s largest companies deliver better consumer experiences, from helping customers get better credit offers, to improving the...

Blog - Sep 2018
When Identity Management Meets Data Management

The recent I-COM Global Summit 2018 was a chance for us to discuss issues brands face around identity and data management and suggest ways to overcome them. If you weren’t able to attend the event,...

Blog - Sep 2018
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