Marketing and customer insight blog

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Online Retailing: top stats of Christmas 2012...

Christmas 2012 showed some interesting statistics for the online retail industry. UK Internet users made 2.8 billion visits to retail websites and spent 372 million hours shopping, with boxing day seeing 113 million visits, setting a new British retail record! Using data from across Experian Marketing Services we have...

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Slow and steady does not win the race...

Over the past few years there have been many changes in the workplace. Some of the obvious ones have been a reduction in headcount and fewer people having to do the same amount of work. One that has also crept in is the need to examine every penny spent...

Read More Slow and steady does not win the race
Putting C.U.S.T.O.M.E.R at the heart of marketing...

Many organisations strive to be customer-centric, putting their customers at the heart of their business. Indeed recent research from Experian highlights that 43% of consumers will buy more from a brand that understoods them and their engagements and treats them...

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UK Labour Market Statistics – December release...

The recent momentum in labour market trends is rapidly easing in line with our expectations. While today’s labour market release still shows a rise in employment in the three months to October, the magnitude of this increase (of 40,000) is disappointing compared to earlier rises of 100,000 and 212,000...

Read More UK Labour Market Statistics – December release
Wealthiest owe millions in unpaid council tax...

New research from Experian reveals that some of the most affluent sections of society owe millions of pounds in unpaid council tax. Experian has analysed £170 million of outstanding council tax debt owed to a broad range of rural and urban local authorities across England. The analysis revealed that...

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Sky opts for Experian to optimise customer prospect ma...

Experian has unveiled a new contract with media giant Sky to help it refine its prospect marketing strategy and grow the size and quality of its client...

Read More Sky opts for Experian to optimise customer prospect marketing
The Chancellor’s Autumn Statement 2012...

The Chancellor again faced a challenging background in presenting his Autumn Statement today as a stagnant economy over the past year shifted his deficit reduction strategy further off course. Missed targets meant that, as in last year’s Statement, the austerity programme has been extended to allow room for manoeuvre...

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Showdown! Online Marketing versus Direct Mail...

The cost savings of online marketing over direct mail may not be as big as you think. Acquisition budgets have been migrating online for a number of years now. Double digit year on year growth, relatively cheap media and real time optimisation have made the transition somewhat inevitable. Certainly...

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Is there a fundamental issue with market segmentations...

Make sure your segmentation is actionable. Having worked in the customer insight world for much longer than I care to remember I am still amazed by a recurring and underlying issue when it comes to planning market segmentation...

Read More Is there a fundamental issue with market segmentations?