Marketing and customer insight blog

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Are symbols in emails a risky business?...

I recently received an email from a London-based company that I usually engage with regularly but the subject line of this particular message had me clicking straight on the delete button: “It’s Friday. Can we have a cocktail now?”...

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Yolo unfairly overlooked as Word of the Year...

I am always fascinated by the evolution of language and so it was a delight to see the Oxford English Dictionary proclaiming the word “omnishambles” as the word of the year for 2012. What is always interesting to me is how the judges of panels deciding such things come...

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6 Essential steps to define your big data strategy...

Stick to core data strategy principles regardless of the size of your data Developing a data strategy is nothing new – many organisations have been focussed on the topic for years. However history shows many organisations struggle to get the right level of engagement, leaving such initiatives stalling, with...

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