Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Chatbots and artificial intelligence? What the future holds for marketing…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. The age of big data is here and we are already reaping the benefits....

Blog - Jun 2017
Team London Bridge Case Study

Team London Bridge: Understanding customer spending habits to guide future retail and leisure strategy Team London Bridge is a Business Improvement District (BID) dedicated to providing services,...

Case Study - Jun 2017
Up Close and Personal – what’s on the CMO agenda?

10 Top the Agenda of CMOs in 2017 — But Should Mobile Be A Higher Priority? This report produced in partnership with OC&C Strategy Consultants takes an in-depth look at the issues facing CMOs...

Report - Jun 2017
The changing face of the modern consumer – new technologies…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. With changing regulation and an ever-evolving technology and advertising...

Blog - May 2017
Gala Coral Group Case Study

Coral utilises Facebook to acquire customers and increase online and mobile bets Gala Coral Group, the betting, bingo and casino operator uses Facebook as an external provider to reach and enegage...

Case Study - May 2017
The Cooperative Food Case Study

Large-scale location analysis to aid business critical decision making The Cooperative Food is owned by over 8 million members, with an annual trunover of £11 billion across 4,800 outlets. Their...

Case Study - May 2017
Pay monthly vs PAYG: predicting consumer preferences

Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential as gas or electricity’. It...

Blog - May 2017
#7for17 – Seven views on the future of marketing

We operate in a fast-moving and dynamic industry and it’s important that as marketers we’re aware of all the trends and themes impacting both our businesses and our customers. In this...

Whitepaper - Apr 2017
Thomson Sport Case Study

Thomson Sport wins with social using Experian, the Alchemy Social platform and Facebook. A member of the TUI Travel PLC Group, Thomson Sport was the provider of packages for the 2014 FIFA World Cup...

Case Study - Apr 2017
Data at the point of interaction – more scalable, more…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years...

Blog - Mar 2017
Mark Group Case Study

Cross-channel marketing enables Mark Group, the energy saving experts, to grow its brand and acquire new customers Mark Group was founded in 1974. Pioneering cavity wall and loft insulation in...

Case Study - Mar 2017
Boden Case Study

Boden’s engagement creates a design classic tailored for increased acquisition effectiveness. Boden was founded in 1991, with a mission to bring high quality, fasion and value, including...

Case Study - Mar 2017