Marketing and customer insight blog

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Who are the 97%? Opening up the prospects who don’t co...

In general, 97% of browsers of a commercial website don’t convert. OK, so I’m not sure what the exact number is and to be honest it completely depends on your industry and your own structure. It used to be about 97% anyway, so I’ll stick with that for the...

Read More Who are the 97%? Opening up the prospects who don’t convert on your website
The birth and evolution of programmatic advertising – ...

In this article Alastair Bulger explores the origins of programmatic advertising and explains how modern marketers can best make use of the...

Read More The birth and evolution of programmatic advertising – where did it come from and what does it need to succeed
The Power of Data – the difficulty of understanding th...

The below video was created in partnership with The Drum. Click here for part two. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This can be put down, in the main, to the proliferation of devices capable of exchanging data...

Read More The Power of Data – the difficulty of understanding the modern customer and how brands can do it
What is customer segmentation and what can it deliver ...

This article is the first in a series on segmentation by Digital Consultant Jalna Soulage. Segmentation is a word that is thrown around with all manner of uses and intentions but quite often I find that it’s a phrase that is misunderstood or confusing. Over the coming weeks I...

Read More What is customer segmentation and what can it deliver for my email marketing and my business?
What is bid enrichment and why do I need to get excite...

I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something but I’m happy to admit that what I’m about to talk to you about is pretty momentous and will undoubtedly shift brands’ ability to effectively and accurately interact with...

Read More What is bid enrichment and why do I need to get excited about it?
Deliverability – How client side filtering affects you...

In this second post on deliverability from Tom Corbett we cover client side filtering and the important impact it has on whether your emails reach their intended...

Read More Deliverability – How client side filtering affects your emails and what to do about it
Time for marketers to take third-party data seriously ...

Data is critical to modern marketing. To talk to your customers you need to know them. But first party data cannot tell you everything. Third party data has an important role to...

Read More Time for marketers to take third-party data seriously – not all data is created equal
6 DMP myths debunked – tackling the misconceptio...

There are loads of myths surrounding DMPs. In this article Experian's Colin Grieves tackles some of these head on - providing you with the answers for many of the questions bothering marketers at the...

Read More 6 DMP myths debunked – tackling the misconceptions around Data Management Platforms
3 reasons why finding new customers is difficult for c...

Consumer lending has always been a competitive marketplace, but in recent years this has increased. Customers have easy access to product and price comparison sites, meaning price sensitivity and reduced margins. When it comes to taking on new customers, people expect a slick, fast experience and often they expect...

Read More 3 reasons why finding new customers is difficult for companies which offer consumer credit