Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Data at the point of interaction – more scalable, more…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years...

Blog - Mar 2017
Mark Group Case Study

Cross-channel marketing enables Mark Group, the energy saving experts, to grow its brand and acquire new customers Mark Group was founded in 1974. Pioneering cavity wall and loft insulation in...

Case Study - Mar 2017
Boden Case Study

Boden’s engagement creates a design classic tailored for increased acquisition effectiveness. Boden was founded in 1991, with a mission to bring high quality, fasion and value, including...

Case Study - Mar 2017
10 data trends marketers will see in the years ahead

This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do...

Blog - Feb 2017
Triumph Case Study

Selecting prime locations for delalerships to ensure optimal customer service. Since 1902, Triumph has been producing distinctive motorcycles celebrated worldwide for their style and engineering....

Case Study - Feb 2017
What next for baby boomers and the jilted generations?

Many Baby Boomers are fortunate to have both their own property and a decent pension. Meanwhile younger generations look to be finding life tougher, hampered by high house prices and modest wage...

Blog - Jan 2017
Let’s help consumers, not penalise them: countering the tax on…

We’re always taught that loyalty is something to be encouraged and rewarded. Yet those who stick with their suppliers are likely to be worse off than those who switch. Why is this, and what are the...

Blog - Jan 2017
Consumers expect the expected – marketers need to remember customer…

Oscar Wilde once said: “To expect the unexpected shows a thoroughly modern intellect”. However, the saying ‘expect the unexpected’ is not applicable to the way a brand talks to its customers....

Blog - Jan 2017
Alchemy Social Luxury Retailer Case Study

Experian’s combined Facebook and Email marketing activity drives an ROI increase of 350% for a luxury retailer A relationship with an established US-based luxury retailer involved helping the...

Case Study - Jan 2017
Sweaty Betty Case Study

Better understanding customer profiles to redefine and grow the market. Sweaty Betty entered the sports retail marketing industry in the UK with a focus on women’s active wear and customer...

Case Study - Jan 2017
Challenges to DMP adoption and how to overcome them –…

This article is an extract from our recent white paper on DMP adoption, data-informed decision making and programmatic advertising. Download your copy here. Keeping up to speed with the needs and...

Blog - Jan 2017
Bang & Olufsen Case Study

Applying geodemographic analysis to better understand customer profiles and identify target locations for expansion. “Working alongside Experian has given Bang & Olufsen a real insight into...

Case Study - Dec 2016