Marketing and customer insight blog

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What is customer segmentation and what can it deliver ...

This article is the first in a series on segmentation by Digital Consultant Jalna Soulage. Segmentation is a word that is thrown around with all manner of uses and intentions but quite often I find that it’s a phrase that is misunderstood or confusing. Over the coming weeks I...

Read More What is customer segmentation and what can it deliver for my email marketing and my business?
What is bid enrichment and why do I need to get excite...

I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something but I’m happy to admit that what I’m about to talk to you about is pretty momentous and will undoubtedly shift brands’ ability to effectively and accurately interact with...

Read More What is bid enrichment and why do I need to get excited about it?
Deliverability – How client side filtering affects you...

In this second post on deliverability from Tom Corbett we cover client side filtering and the important impact it has on whether your emails reach their intended...

Read More Deliverability – How client side filtering affects your emails and what to do about it
Time for marketers to take third-party data seriously ...

Data is critical to modern marketing. To talk to your customers you need to know them. But first party data cannot tell you everything. Third party data has an important role to...

Read More Time for marketers to take third-party data seriously – not all data is created equal
6 DMP myths debunked – tackling the misconceptio...

There are loads of myths surrounding DMPs. In this article Experian's Colin Grieves tackles some of these head on - providing you with the answers for many of the questions bothering marketers at the...

Read More 6 DMP myths debunked – tackling the misconceptions around Data Management Platforms
3 reasons why finding new customers is difficult for c...

Consumer lending has always been a competitive marketplace, but in recent years this has increased. Customers have easy access to product and price comparison sites, meaning price sensitivity and reduced margins. When it comes to taking on new customers, people expect a slick, fast experience and often they expect...

Read More 3 reasons why finding new customers is difficult for companies which offer consumer credit
Deliverability: the key to email marketing – how...

Email deliverability is why some emails reach their intended recipients and others don't. There are multiple reasons and factors involved. Read more...

Read More Deliverability: the key to email marketing – how to ensure your customers actually receive your emails
Where are you on the personalisation spectrum? The six...

Where are you on the personalisation spectrum? Read this article to benchmark your brand and understand what the next step is and how to do...

Read More Where are you on the personalisation spectrum? The six stages of sophistication
Customer experience is king – but marketers still stru...

According to data from the recent 2016 Digital Marketer Report customer experience is the main priority for marketers but they are still struggling to take full...

Read More Customer experience is king – but marketers still struggle to understand the needs and wants of their audience