Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

The birth and evolution of programmatic advertising – where did…

In this article Alastair Bulger explores the origins of programmatic advertising and explains how modern marketers can best make use of the...

Blog - Oct 2016
The Power of Data – the difficulty of understanding the…

The below video was created in partnership with The Drum. Click here for part two. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This...

Blog - Oct 2016
What is customer segmentation and what can it deliver for…

This article is the first in a series on segmentation by Digital Consultant Jalna Soulage. Segmentation is a word that is thrown around with all manner of uses and intentions but quite often I find...

Blog - Sep 2016
What is bid enrichment and why do I need to…

I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something but I’m happy to admit that what I’m about to talk to you about is pretty momentous...

Blog - Sep 2016
Deliverability – How client side filtering affects your emails and…

In this second post on deliverability from Tom Corbett we cover client side filtering and the important impact it has on whether your emails reach their intended...

Blog - Sep 2016
Time for marketers to take third-party data seriously – not…

Data is critical to modern marketing. To talk to your customers you need to know them. But first party data cannot tell you everything. Third party data has an important role to...

Blog - Sep 2016
6 DMP myths debunked – tackling the misconceptions around Data…

There are loads of myths surrounding DMPs. In this article Experian's Colin Grieves tackles some of these head on - providing you with the answers for many of the questions bothering marketers at the...

Blog - Aug 2016
DMPs and data-informed decision making

How to use a DMP to improve the efficiency of your media spend and the effectiveness of your marketing Combining real time execution (i.e. programmatic) with the data-crunching power of a DMP enables...

Whitepaper - Aug 2016
Cross device identification

How to identify customers across devices and channels In modern marketing brands need to be able to communicate with their customers in a seamless manner, regardless of channels or devices. This is...

Whitepaper - Aug 2016
Deliverability: the key to email marketing – how to ensure…

Email deliverability is why some emails reach their intended recipients and others don't. There are multiple reasons and factors involved. Read more...

Blog - Aug 2016
Where are you on the personalisation spectrum? The six stages…

Where are you on the personalisation spectrum? Read this article to benchmark your brand and understand what the next step is and how to do...

Blog - Aug 2016