Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

The problem with retargeting – cracking a small nut with…

Retargeting can be a clumsy tool if not used with the right tech (a DMP) and the right data. Read on for...

Blog - Nov 2016
Who are the 97%? Opening up the prospects who don’t…

In general, 97% of browsers of a commercial website don’t convert. OK, so I’m not sure what the exact number is and to be honest it completely depends on your industry and your own structure. It...

Blog - Oct 2016
What do the experts say about DMPs, programmatic advertising and…

A DMP is the pinnacle of data-informed decision making within digital marketing and programmatic advertising. Our DMP experts discuss how this is changing and evolving, and how marketers can make the...

Video - Oct 2016
Best at Travel Case Study

Helping an online tour operator grow their cross-channel marketing activity using Experian data and customer insight. “With Experian’s support we can look at our data segments more...

Case Study - Oct 2016
The birth and evolution of programmatic advertising – where did…

In this article Alastair Bulger explores the origins of programmatic advertising and explains how modern marketers can best make use of the...

Blog - Oct 2016
The Power of Data – the difficulty of understanding the…

The below video was created in partnership with The Drum. Click here for part two. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This...

Blog - Oct 2016
What is customer segmentation and what can it deliver for…

This article is the first in a series on segmentation by Digital Consultant Jalna Soulage. Segmentation is a word that is thrown around with all manner of uses and intentions but quite often I find...

Blog - Sep 2016
What is bid enrichment and why do I need to…

I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something but I’m happy to admit that what I’m about to talk to you about is pretty momentous...

Blog - Sep 2016
Deliverability – How client side filtering affects your emails and…

In this second post on deliverability from Tom Corbett we cover client side filtering and the important impact it has on whether your emails reach their intended...

Blog - Sep 2016
Time for marketers to take third-party data seriously – not…

Data is critical to modern marketing. To talk to your customers you need to know them. But first party data cannot tell you everything. Third party data has an important role to...

Blog - Sep 2016
6 DMP myths debunked – tackling the misconceptions around Data…

There are loads of myths surrounding DMPs. In this article Experian's Colin Grieves tackles some of these head on - providing you with the answers for many of the questions bothering marketers at the...

Blog - Aug 2016