Nobody in living memory has ever faced a situation like the one we’re living through. In such uncertain times, we need to create clarity. This can be achieved by interrogating the phenomenal amount of data that now exists in new ways. With new tools, we’re able to understand the challenges and opportunities better than ever before.
In this report, we explore what customer insights businesses need to balance recovery, risk and resilience in a world transformed by disruptive technologies, new socio-economic models and of course, the Covid-19 pandemic. Customer insight is critical, as is innovation in how insight is achieved and applied. We explore the challenges and opportunities identified by leading CXOs and decision-makers across the UK and EMEA.
You can download the full report here.