Analysing the future: from individual customers to the next big paradigm shift

How agile advanced analytics can drive your recovery, resilience and growth, and help you navigate the rapidly changing world

The pace of change is like nothing we’ve experienced before. The need to rapidly accelerate digital transformation has never been greater. How can businesses adapt to this new reality and unlock the full potential of advanced analytics to drive recovery and resilience? Not in 1-3 years but now in 1-3 months.

Nobody in living memory has ever faced a situation like the one we’re living through. In such uncertain times, we need to create clarity. This can be achieved by interrogating the phenomenal amount of data that now exists in new ways. With new tools, we’re able to understand the challenges and opportunities better than ever before.

In this report, we explore what customer insights businesses need to balance recovery, risk and resilience in a world transformed by disruptive technologies, new socio-economic models and of course, the Covid-19 pandemic. Customer insight is critical, as is innovation in how insight is achieved and applied. We explore the challenges and opportunities identified by leading CXOs and decision-makers across the UK and EMEA