Arena Racing: Bringing the Single Customer View to Life

This report from IDC highlights Arena Racing Company’s transition to a new data management suite using Aperture Data Studio to support its single customer view initiative.

To deliver more consistent and relevant marketing communications, Arena is building a single view of its customers.

Working through the process of cleansing, matching, and enriching its customer data is helping the company to build a solid foundation to deliver more accurate segmentations and personalised messages to their customers.

This case study summerises the experience Arena has faced along the way.

Download the case study