GDPR Impact Series Research 2018:

Identifying its impact on marketers and the consumer’s moment of truth

We’ve once again teamed up with DataIQ to carry out the third instalment of this research. With GDPR enforcement imminent it’s a pivotal moment to observe how well geared up UK organisations are as well as the changing perceptions of consumers around the use of their data.

Key findings include:

  • The number of consumers who say they are happy to share their data if they trust the company has nearly doubled between 2016 and 2018, from 16% to 30%.
  • For the majority of consumers (54.7%), limiting data processing to just one activity, is the GDPR right they are most likely to exercise.
  • 25.4% of organisations are now very prepared for the GDPR with a further 61% somewhat prepared, up a combined 30% since 2016.

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