The GDPR will continue to bring a plethora of positive opportunities.
The key thing is to create a Single Customer View (SCV) in order to generate the best possible customer experience from the onboarding processes through to the handling of complaints. Why? Because with an SCV, you can be certain you have all the customer’s information at hand when engaging with them.
The GDPR is focused on putting the customer at the heart of everything that you do. Hear Alan Agnew, Data Quality Specialist, explain in more detail the positive opportunities that the GDPR is bringing and how you can build effective strategies around its framework that far supersedes compliance alone.